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Elizabeth Colt of élan quoted in The San Diego/La Jolla Post, July 16, 2001: 

"'When there are more homes on the market, there's a real advantage in staging a home,' said Elizabeth Colt, a principal with élan, a San Diego-based staging company that also provides event planning, closet organizing and personal shopping services.

'Having the property be more competitive and more cutting edge over the house for sale next door gives sellers a leg up on what they can do with their pricing,' said Colt, who said she's seen business pick up in recent months.

Prices for Colt's staging service start at $500 to $1,000 for a single day of cleaning and rearranging furniture.

She might take a client shopping to buy a few items like designer towels or fresh flowers to spruce up the house.

For larger projects, Colt said she might spend a week working on a home.

She occasionally clears the furniture out of a house and brings in rental furniture to create a different atmosphere. She estimates that staging a home can add 5 to 10 percent to its price."  full story

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